Access isn’t the outcome. Adoption is.
Most healthcare organizations stop at access. I’ve spent 10+ years across health plans, diagnostics, digital health and virtual care working on what happens next: getting members, patients and providers to actually act.
Four stages between a covered benefit and real growth
Each stage has its own levers, owners and metrics. Each one below comes with a result from my own work.
Access
The benefit exists and people are eligible. Necessary, but it is only the starting line.
Activation
The people who influence use (benefits managers, referring providers, sales teams) know it and can explain it.
Adoption
Providers change how they order and patients take the first step. This is the hardest gap to close.
Retention
Use keeps going after launch, and that is when the value to members and revenue actually show up.
A journalist’s instinct for the story, a marketer’s focus on the numbers
I started in journalism and public relations, and that still shapes how I work: find the real story, then make complex healthcare products and clinical science make sense to the people who have to act on them.
Since then I’ve worked in virtual care, behavioral health, FDA-cleared diagnostics and national health plan partnerships. Again and again I saw the same gap: the benefit existed, but people didn’t use it.
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Start
Journalism & public relations BA, University of North Texas: learning to find the story and tell it clearly.
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2015
Teladoc — Customer Marketing Member activation for health plan and employer clients: 40% utilization growth.
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2018
Ieso Digital Health — Sales & Marketing Took a digital behavioral health platform into the U.S. market.
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2019
Perspectum — Clinical Marketing Turned MRI biomarker science into provider messaging: 50% adoption growth.
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2021
Doctor On Demand — Patient Marketing Medicare Part B and Military campaigns driving virtual care enrollment.
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Today
Quest Diagnostics — Health Plans Marketing Go-to-market for national health plan accounts. $4M+ revenue from the award-winning Anthem campaign.
Education, leadership & community
Education
Leadership, community & professional engagement
- Board Member · 2026–Present Abide Women’s Health Services Governance, strategic planning and health equity initiatives
- Board of Trustees · 2022–2025 Texans Can Academies Governance and strategic planning for a Dallas-area charter school network
- Fellowship in progress CAHME Fellowship Competitively selected; contributing to healthcare management education accreditation (Commission on Accreditation of Healthcare Management Education)
- Participant McKinsey Black Leadership Academy
- Resident Dana Juett Residency Program Social Venture Partners Dallas
- Participant Korn Ferry Leadership U for Humanity
- Fellow Leadership ISD Civic Voices Fellowship
- Graduate Engage Dallas, Class 11
- Mentor National Association of Health Services Executives (NAHSE)
- Mentee American College of Healthcare Executives (ACHE)
- Scholar TWU Thought Leadership Mentor Program Texas Woman’s University
- Pro Bono Consultant Mike A. Myers Stroke Center at TWU
- Healthcare Contributor Southern Dallas Business and Living Magazine Published community health articles on healthcare access, population health and preventive care
Insights from the Playbook
Mental Health Benefits of Coming Together
The Mental Health Benefits of Coming Together: Why Family Rituals Matter, as published in Southern Dallas Business & Living Magazine.
Sep 23, 2026What the National Sales Network’s Women Who Lead Taught Me
Lessons on confidence, mental health, thought leadership, AI, wealth and sponsorship from NSN DFW’s Women Who Lead.
Aug 24, 2026
From Fragmentation to Flow: What Healthcare Leaders Are Learning
What healthcare leaders are learning about capacity, access, and AI, and why the biggest barrier is often fragmentation.
Aug 24, 2026Your program has access. Let’s make it work.
I take on a small number of advisory projects with health plans, digital health companies and provider organizations whose programs exist on paper but aren’t used enough.
Start a conversationGo-to-market & positioning
Messaging and launch plans that make a complex product clear to plans, employers, providers and patients.
Sales & partner enablement
Playbooks, battlecards and toolkits your commercial teams and partners will actually use.
Member & patient activation
Multi-channel campaigns that move eligible people to first use and keep them coming back.
Executive & thought-leadership content
Ghostwriting, QBR narratives and articles that make your strategy easy to follow.
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